Hi, I'm Angélica Rosenzweig.

I’m a user experience designer and system thinker with an affinity for user research. I like to solve complex problems, and move from the big picture down to the details of an interaction. I also enjoy designing with reusability in mind.

I currently work at GE Digital, designing software to help users connect, monitor, and diagnose big Industrial machines.

About me

I have experience in all aspects of the design process: design strategy, user research, workshop facilitation, synthesis, ideation, sketching and wireframing, prototyping, user testing and product development.

The projects I have enjoyed the most in recent years involved workshops facilitation and co-design, large systems integration and service design, workflow optimizations, and vision design. I am good at finding patterns, understanding big systems and complex processes, and connecting the dots to simplifying these.


I really like Musical Theater, hiking, food and travel. My succulent collection keeps growing. Please send help... Or send more plants?

Facilitating a workshop